Implementation | Bubble Blocks Portfo

PROJECT IMPLEMENTATION

ACTION PLAN

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People Management
- Determine strengths and weaknesses of the team
Time and Task Management
- Gantt Chart,
- Work Breakdown Structure (WBS)
Oversee all operations in Bubble Blocks

Sofiya

Project Lead & Operations

MANPOWER
ALLOCATION

Take Meeting Minutes
Organise and coordinate team’s online workspace
Set up and handle online transaction platforms
- Webstore
- Sign-up Form
- Contact workshop participants when needed

Audrey

Assistant Lead & Admin

TASK MANAGEMENT

Handle all monetary matters and propose realistic financial goals for the enterprise
Keep track of all transactions
- Revenue and expenses

Damien

Finance Head

Oversee traditional and online promotional matters
Handle enterprise’s social media platforms
- Instagram
- TikTok
Design our workshop posters and plan booth layout to attract potential buyers

Natalie

Marketing Head

Damien

Finance Head

Design our programme plans
Determine product name and design
Works closely with Finance and Marketing Head
- Ensure commercial deliverables are designed to meet Bubble Blocks' and our consumers' best interests

Tyra

Programmes & Products Head

To manage the enterprise tasks, we implemented the use of a Work Breakdown Structure (WBS), accompanied by a Responsibility Assignment Matrix.

The WBS helped us to break down the project into smaller, more manageable components, making it easier for us to allocate tasks to the relevant department heads in the Responsibility Assignment Matrix.

Task Management document

TIMELINE

IDEATION PHASE (25th Aug - 17th Sep)

25th Aug

First project meeting

Contemplated different project ideas
Decided to take enterprise route for project

5th Sep

Project pitch and PIP briefing

Presented ideas to coursemates and lecturers

Reaching out to community and industry partners

Sent emails to Women's Organisations including Daughters of Tomorrow, SCWO as well as soap-making professionals like Sugar and Spice and The Savon People

9th Sep

15th Sep

31st Aug

Logo development

Dabbled between different logo designs
Settled on two designs, one icon and one typography

17th Sep

FINALISING BUSINESS MODEL (19th Sep - 23rd Oct)

Settling internal finances

Established our financial goals
Found a reasonable target, following the SMART goals framework

19th Sep

21st Sep

Market research surveys

Done to gain understanding towards the current market for soap
Amassed a total of 100 responses

24th Sep

8th Oct

Creating online platforms

Social Media, Cococart, Workshop sign-up form

14th Oct

21st Sep 2nd Oct

Confirming Community Partner Collaboration

Held meetings with potential partners
Settled on the agreed deliverables with Project SMILE, reflected in a Memorandum of Understanding (MOU) document

15th Oct 23rd Oct

Needs Assessment with Beneficiaries

Gained a deeper insight to our target beneficiary group
Achieved via in-person interview sessions
- Collect qualitative data from a first person’s perspective

PRODUCTION & LAUNCH (17th Oct - 1st Nov)

17th Oct

Produced and packed soap products

Designed our packaging and finalised the names of our soaps
Categorised them into different collections

26th Oct

Securing booth and workshop venues

Contacted NP Estate Management for booth approval
Applied for Police Permit for workshop venue at Siglap East RC

1st Nov

24th Oct

Complete brand website

Photographed all soap products and edited pictures for website and social media use
Completed copywriting and design for brand website
Launched on the 1st of November

31st Oct

EXECUTION OF BOOTHS AND WORKSHOPS (14th Nov - 13th Jan)

NP booth #1

Training with beneficiaries

14th Nov

28th Nov

Curbside Crafters booth

NP booth #3

12th - 13th Dec

10th - 13th Jan

22nd Nov

10th Dec - 11th Dec

NP booth #2

Workshops 1 & 2

8th Jan

Workshop 3

View Gantt Chart

BUDGET & CASHFLOW

As of January 2023, we have made $2632 in revenue, $617 in expenses which brings our total profit to $2014. We have hit our target of $2000 in profit.

We have received sponsorship of soaps from our industry partners, which have enabled us to hit this goal

Project BUMI
- 70 bars of Cold-Processed bar soap
The Savon People
- Soap base to make 40 units of Liquid Soap

Full Budget Breakdown

Marketing: 4Ps

PRODUCT

1. Market research on current trends that would sell well (Genshin Impact), and other melt-and-pour soap designs that were marketable and feasible for us to make

2. Created limited edition soaps (Christmas Bar Soaps) and came up with new designs (Flower bars at workshop)

3. Project BUMI was also generous enough to donate 3 new types of soap bars to us in December 2022

PRICING

Created a bundle costing $35, consisting of all 4 of our Christmas Bar Soaps.

At our collaboration booth with Metanoia, we created a bundle costing $17, consisting of one soap, and one scrunchie.

Consulted with Project BUMI on how we should set our prices, and we looked at current market rates for handmade soaps. Furthermore, we have an added incentive for buyers in the form of plough-back-profit; buyers feel that their money is going towards supporting a good cause

PLACE

Hosted online sale of soaps through our Cococart (webstore).

Held physical booths to host offline sales at Ngee Ann Polytechnic (outside Food Club and Makan Place). At school, our target market was students and lecturers. In addition, we also held a booth at Curbside Crafters to expand our customer demographic base.

PROMOTION

Instagram as the main channel for product promotion and workshop sign-ups, and to spread the word about Bubble Blocks in general: post at least once a week to maintain engagement with followers

Got featured on Ngee Ann Polytechnic's Instagram account
Our collaboration with Metanoia was featured on a public display screen at HMS building (Block 53)
Got featured on Curbside Crafters Instagram account
Got featured on MakcikAlertSG Instagram account

TikTok gained >4000 views and reached a wider audience through short videos

Increased interaction with followers through Instagram story games (Find the emoji) and hosting Q&A sessions to encourage followers to ask about our products

Carousell promoted our business and Instagram account to Singapore’s existing consumer market

Had the opportunity to showcase our project at Ngee Ann Polytechnic’s Open House 2023

Talked to a wide range of both students and parents, and garnered support for Bubble Blocks

Got featured on Radio Heatwave by collaborating with students from the diploma of Mass Communication (FMS)

Social Media Calendar

Marketing: Cost-Benefit Analysis

Cost of promoting with physical flyers:

Benefits of promoting with physical flyers:

MANPOWER

Marketing Head designing collaterals

INCREASED EXPOSURE

Encourage sign-ups for workshops ($750 revenue)

TIME

Designing collaterals (2 hours), approval of designs by both team members and RC Head (30 minutes)

MONETARY

Printer running costs, paper, printer ink (supplies) needed to print physical collaterals ($6)

RAISE AWARENESS

Advocate for our mission and garner support for Project SMILE (over 250 followers on Instagram)

SUCCESSES

NEEDS ASSESSMENT INTERVIEWS

When we visited Project SMILE at their office, we made sure to make the interview setting comfortable and relaxed.

Listened actively to their responses by holding an open posture with constant eye contact (SOLER)

Conversation lulls > Prompt them for more elaboration

At the end of the session, all of our interviewees were able to give us substantial responses that aligned with our primary research, which helped to validate our proposed solution.

CAMPUS (NP) BOOTHS

Consumer preferences
- Target market preferred a physical shopping experience > Booked booths in school to drive sales

Promotion
- Decorated our set-ups with fairy lights and silly cat pictures so as to bolster a sense of familiarity among the students

Pricing
- Created a bundle comprising of a bar soap and scrunchie during our collaboration with Metanoia at our shared booth as means to push the sale of slow-moving stock

These strategies were proven successful as we generated a total of $1073 across all NP booths.

WORKSHOPS

For the month of December, we promoted them as seasonal Christmas workshops. Moreover it was held during the school holidays, resulting in our sales rising due to increased participation numbers.

Used Christmas-themed moulds, in the shape of Santa and snowflakes
Set up a photobooth area with Christmas ornaments for photo-taking
Bundle sale of $25 per person for two or more participants signing up under the same name

This promotion was successful as we were able to drive workshop revenue by pushing sign-ups for the December workshops.

Programme Plan

TRAINING

On the 28th of November 2022, we held a free soap-making training session for 8 of Project SMILE's women. We were able to conduct an enjoyable session with the women and created pamphlets and instruction manuals for their easy reference. These materials help them recreate and extend more training sessions to their larger pool of beneficiaries.

We were also able to connect with the beneficiaries well which allowed for a seamless and easygoing session.

Pamphlet

Instruction Manual

CHALLENGES

SECURING PARTNER

What happened?

Contacted many organisations including SCWO, Daughters of Tomorrow and other Women's Organisations alike
Many of these organisations turned us down after the first few meetings
- Our initial model proposed was much too ambitious for such organisations to endorse due to recent COVID circumstances

WORKSHOP SIGN-UPS

Why was this a challenge?

Severely impacted our target of generating $2000 in profit
Forced us to cancel one of our workshop dates
- Hindered us from fulfilling our target of holding 4 workshops

How did this become a challenge?

Venue could not accommodate the original 15 pax we planned for
Inconvenient location
Lack of marketing and preparation

SALES AT CURBSIDE CRAFTERS